Inner Mongolia Mengniu Dairy (Group) Company Limited
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Operation Strategy

Introduction

Quality policy: Call a spade a spade, Extreme carefulness, Deny by one ticket
Quality target: 100% qualified rate
The quality of product is equivalent to moral quality
Without excellence of talent, there is no enterprise constitution and product quality
Shareholder invest for reward, bank ventures for interests, partner cooperates for making money, employee joins for income, people waits for tax.
Title: Care from the Governors
Introduction:June 20, 2005, Mr. Zeng Qinghong, Member of the Standing Committee of the Political Bureau of CCP, and Vice Chairman of PRC, visited Meng Niu Dairy, accompanied by Mr. Chu Bo, the Secretary of Party Committee of IMAR and Mr. Yang Jing, Chairman of IMAR. After the introduction by Mr. Niu Gensheng of Meng Niu Austasia International Model Farm, Mr. Zeng showed great interest to it and highly praised its advanced equipments and nice environment.
Title: Care from the Governors
Introduction:On the afternoon of June 10, 2005, Mr. Xu Caihou, the Secretary from CCP and the Vice Chairman of Central Military Committee, together with other 19 people, visited the production base of Meng Niu Dairy in Helinger, with a deep observation into the production technology and marketing status of products and company culture, accompanied by Mr. Chu Bo, the Secretary of Party Committee of IMAR, Mr. Yang Jing, Vice Secretary of Party Committee of IMAR and Chairman of IMAR. Mr. Sun Yubin, Vice President of the company and GM of Ice Cream Department, gave a detailed introduction of the company.
Title: Care from the Governors
Introduction:April 12, 2005, Mr. Wu Guanzheng, Member of the Political Committee of CCP and the Secretary of the Party Committee from the Central Discipline Committee (CDC), visited Meng Niu Dairy, accompanied by Mr. Xia Zanzhong, the Vice Secretary of the Party Committee from CDC, Mr. Gan Yisheng, the Head Secretary of the Party Committee and Member of CDC, Mr. Chu Bo, the Secretary of the Party Committee of IMAR and Mr. Yang Jing, Chairman of IMAR. Mr. Niu Gensheng, the President of the company, introduced in detail of the modernization construction of the factories, farms and living houses at Meng Niu Dairy and the status of the production and operation of the company; meanwhile, he put his own ideas of the education of maintaining the advantage degree of CPC and the establishment of a harmonious society and also briefed on some measures in the company to build up the incorruptible party, which was fully agreed by the central governors.
Title: Care from the Governors
Introduction:Nov. 8, 2004, Ms. Peng Peiyun, the Vice Chairman of the Standing Committee of NPRC, Honored Chairman of National Women's Union and Chairman of Chinese Red Cross Committee, visited the production base of Meng Niu Dairy in Helin, Shengle Economic Developing Zone, accompanied by Baoyindeliger, Vice Director of the Standing Committee of NPRC in IMAR, Mr. Liu Xiu, Mayor of Huhhot, Mr. Liu Wenyu, the Head of Helin County and Mr. Yao Ziming, Vice Secretary of Party Committee from Helin County.
Title: Care from the Governors
Introduction:Sep 25, 2004, Ms. Deng Nan, Vice Minister of Chinese S&T Department, came to Huhhot and took turns to visit Meng Niu Dairy, Yu Hangren High-tech Industry Co., Ltd and the Biochemical Factory of Jin Yu Group, accompanied by the governors from Huhhot and IMAR, Mr. Lei. Erdeni, Mr. Liu Xiu and Ms. Liu Juru and Ms. Xu Fengjun, Director of S&T Department from IMAR.
Title: Care from the Governors
Introduction:Sep 3, 2004, Mr. Zhang Siqing, Vice Chairman of CCPCC, led his group to visit the production base of Meng Niu Dairy in Jiao Zuo, accompanied by Mr. Tie Daisheng, Mayor of Jiao Zuo and Mr. Wang Chengbao, GM of Jiao Zuo base.
Title: Care from the Governors
Introduction:Sep 1, 2004, Mr. Hui Liangyu, Member of the Political Bureau of CCP and Vice Premier of the State Council, visited Meng Niu Dairy and listened to the working report of Mr. Niu Gensheng, the President of the company, accompanied by Mr. Chu Bo, the Secretary of Party Committee of Inner Mongolia Autonomous Region (IMAR), Mr. Yang Jing, Chairman of IMAR, Mr. Ren Yaping , Head Secretary and Member of the Party Committee of IMAR, Mr. Liu Xiu, Mayor of Huhhot and the local governors from Helin.
Title: Care from the Governors
Introduction:Aug 4, 2004, Mr. Wang Zhaoguo, Member of the Political Bureau of CCP, Vice Chairman of Standing Committee of NPRC and Chairman of National General Labor's Union, together with other 9 people, visited Meng Niu Dairy, accompanied by Mr. Chu Bo, the Secretary of Party Committee of IMAR, Mr. Yang Jing, Chairman of IMAR, Mr. Liu Xiu, Mayor of Huhhot and Mr. Niu Gensheng, the President of Meng Niu Dairy.
Title: Care from the Governors
Introduction:June 12, 2004, Mr. Huang Ju, Member of Standing Committee of CCP and Vice Premier, visited the production base of Meng Niu Dairy in Helin, accompanied by Mr. Chu Bo, the Secretary of Party Committee of IMAR, Mr. Yang Jing, Chairman of IMAR and Ms. Lu Jun, the Secretary of Party Committee from Meng Niu Dairy.
Title: Care from the Governors
Introduction:May 15, 2004, Mr. He Yong, Secretary from CCP and Vice Secretary of Central Discipline Inspection Committee, visited the production base of Meng Niu Dairy in Helin, accompanied by Mr. Chu Bo, the Secretary of Party Committee in IMAR, Mr. Yang Jing, Chairman of IMAR, Mr. Bater, Vice Secretary of Party Committee of IMAR and the Secretary of Discipline Committee of IMAR, Mr. Ren Yaping, Head Secretary and Member of Party Committee of IMAR, Ms. Liu Xiu, Mayor from Huhhot, Mr. Wang Zhiping and Mr. Lv huisheng, Vice Mayor from Huhhot and Ms. Lu Jun, the Secretary of Party Committee from Meng Niu Dairy.
Title: Care from the Governors
Introduction:On Feb 27, 2004, Mr. Liu Jian, the Vice Minister of Chinese Agriculture Department and Director of Poverty Assistance Office from the State Council, visited the Liquid Milk Department of Meng Niu Dairy in Tong Liao, accompanied by Mr. Mo Jiancheng, the Secretary of Party Committee of Tong Liao District and Mr. Liu Yongsheng, the GM of the department.
Title: Care from the Governors
Introduction:On the afternoon of Dec 29, 2003, Mr. Jia Qinglin, the Chairman of CCPCC visited Shengle Economic Developing Zone in Helinger, accompanied by Mr. Chu Bo, the Secretary of Party Committee of Inner Mongolia Autonomous Region (IMAR), Mr. Yang Jing, Vice-secretary of Party Committee of IMAR and Deputy Chairman of IMAR and Mr. Wang Zhan, Chairman of CCPCC in IMAR. During his carefully visit to the modernized workshop of Meng Niu Dairy, as he got to know that the company was named as the Growing Champion of Chinese private enterprises, he commented with pleasure, "The company has a great space for development in both domestic and foreign dairy market with an abundant natural resources from the province of Inner Mongolia; it's a very good idea to develop dairy industry here; and the company needs to grow stronger to drive the adjustment of industrial structure so as to enhance the development of economy."
Title: Care from the Governors
Introduction:On May 10, 2003, Mr. Wu Bangguo, Member of the Standing Committee of the Political Bureau of CCP and Chairman of the Standing Committee of NPRC, visited the production base of Meng Niu Dairy in Helin, accompanied by Mr. Chu Bo, the Secretary of Party Committee of Inner Mongolia Autonomous Region (IMAR) and Leader of the Standing Committee of NPRC in IMAR, Mr. Yang Jing, Vice-secretary of Party Committee of IMAR and Deputy Chairman of IMAR, Mr. Niu Yuru, Member of the Standing Committee of NPRC and Secretary of Party Committee of Huhhot, Mr. Liu Xiu, Mayor of Huhhot and etc.
Title: Strategy of Management
Introduction:Quality policy: Call a spade a spade, Extreme carefulness, Deny by one ticket
Quality target: 100% qualified rate
The quality of product is equivalent to moral quality
Without excellence of talent, there is no enterprise constitution and product quality
Shareholder invest for reward, bank ventures for interests, partner cooperates for making money, employee joins for income, people waits for tax.

Contact Us

Inner Mongolia Mengniu Dairy (Group) Company Limited
[China]

Street Address : No.1,Area1,Food industry garden,Tongzhou district,BEIJING,CHINA.

City : tong zhou

Province/State : Beijing

Country/Region : China

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